Cafe Amazon was first established in 2002, driven by the vision of executives at PTT Public Company Limited. They recognized the opportunity to enhance the marketing potential of PTT gas stations by integrating a coffee shop into their services. This concept aimed not only to generate revenue for the stations but also to cater to the lifestyle of consumers and travelers. The brand "Cafe Amazon" was inspired by Brazil, the birthplace of coffee, and the Amazon rainforest, which is celebrated as one of the world's most magnificent natural jungles. This area is rich in the beauty of nature, encompassing diverse flora, flowing waterways, various wildlife, and an abundance of clean air. This idea was creatively translated into a coffee shop that offers a refreshing atmosphere amidst lush greenery and soothing water features. Over the years, Cafe Amazon has evolved into a meeting point and a relaxation hub for travelers. The shops are adorned in shades of green, reflecting a natural aesthetic, and utilize landscaped gardens and fountains to create a cool, serene environment that promotes relaxation. This signature vibe has made Cafe Amazon an oasis for travelers. Coupled with the unique, rich flavor of their coffee beverages, it has given rise to their slogan, "Taste of Nature."