Cafe Amazon was first established in 2002, originating from the vision of the executives at PTT Public Company Limited, who recognized the potential to enhance the marketing capacity of their service stations. They positioned it as a business within the gas stations that would not only generate revenue but also cater to the lifestyle of consumers and travelers alike. The creation of the "Cafe Amazon" brand draws inspiration from Brazil, the birthplace of coffee, and its Amazon rainforest, a pinnacle of the world's natural wilderness, rich in the charm of nature with its diverse flora and fauna, flowing rivers, and a source of pure air. This concept was used to design a coffee shop that offers a serene and pleasant atmosphere surrounded by greenery and water features. Over the years, Cafe Amazon has evolved into a meeting point and a relaxation hub for travelers, decorated in a green hue that reflects a natural theme. The café features gardens and fountains to foster a refreshing and calming ambiance, which has become a hallmark of Cafe Amazon. It serves as an oasis for those on the go, while the distinctive rich flavors of its coffee have led to its slogan, "Taste of Nature."