Hat Yai is known as the gateway to the south and is home to this prominent hotel. Its proximity to the Malaysian border has established the city as a vital trade hub over the years, offering a wide range of products that cannot be found elsewhere in Thailand. A key commercial site nearby is Kim Yong Market, famous for its diverse electronic goods, as well as numerous street vendors selling an array of fruits and other enticing products at attractive prices. Centara Hotel Hat Yai also serves as a local landmark and a venue for various corporate events. It provides comfortable accommodations for both tourists and business travelers, given its central location in Hat Yai and just a 20-minute drive from Hat Yai International Airport.