The Khaotong Kao Market is a community-driven market that brings together various groups, embodying the concept of "Phrae, the City of Happiness." This initiative aims to create a space for local commerce and recreational activities for community members. It serves as a gathering place for the people of Phrae and a venue for showcasing the unique cultural heritage of the area, thereby preserving the essence of Phrae. Every item sold here is locally sourced, including traditional clothing, regional delicacies, and a multitude of other handmade products.