Cafe Amazon first emerged in 2002, driven by the vision of the executives at PTT Public Company Limited, who recognized an opportunity to enhance the marketing potential of PTT gas stations. This idea was conceptualized as a business initiative within the gas stations that would generate revenue while catering to the lifestyles of consumers and travelers. The creation of the brand "Cafe Amazon" drew inspiration from Brazil, the birthplace of coffee and home to the Amazon rainforest—one of the world’s most remarkable natural jungles, rich in the grandeur of nature. This land boasts a variety of flora and fauna, flowing rivers, and serves as a source of pure air. This concept inspired the design of a coffee shop that offers a cool, shaded atmosphere surrounded by greenery and water features. Over the years, Cafe Amazon has evolved into a meeting point and a relaxing retreat for travelers. The cafes are decorated in soothing green tones, embracing the essence of nature, with gardens and fountains that foster a tranquil and refreshing ambiance. This atmosphere reflects the unique identity of Cafe Amazon, making it an oasis for those on the move. The distinctively rich taste of their coffee has led to the slogan: "Taste of Nature."