Cafe Amazon was first established in 2002, driven by the vision of the executives at PTT Public Company Limited, who recognized the opportunity to enhance the marketing potential of PTT service stations. The idea was to create a business within PTT gas stations that not only generated revenue but also catered to the lifestyles of consumers and travelers. The brand "Cafe Amazon" was inspired by Brazil, the home of coffee and the Amazon rainforest, known for being the world’s ultimate natural wilderness. This area is rich in the wonders of nature, with diverse flora, rivers, wildlife, and an abundance of pure air. Thus, this concept was transformed into a coffee shop that provides a cool, inviting atmosphere surrounded by greenery and water features. Over the years, Cafe Amazon has evolved into a gathering spot and a relaxing retreat for travelers, characterized by a green color palette that represents a natural theme. The use of gardens and fountains helps to cultivate a tranquil environment, creating a sense of relaxation that has become a trademark of Cafe Amazon. It serves as an oasis for travelers, complemented by the distinctive rich flavor of its coffee, encapsulated in the slogan "Taste of Nature."