Cafe Amazon was first established in 2002, born from the vision of executives at PTT Public Company Limited, who recognized the opportunity to enhance the marketing potential of PTT's fuel stations. The idea was to develop a coffee business within these stations that not only generated additional revenue but also catered to the lifestyles of consumers and travelers. The creation of the "Cafe Amazon" brand was inspired by Brazil, the home of coffee, and the Amazon rainforest, renowned as one of the world's most magnificent natural jungles. This lush paradise is rich in biodiversity, with an abundance of plants, waters, diverse wildlife, and clean air. This concept drove the design of a coffee shop that offers a refreshing and cozy ambiance surrounded by greenery and water features. Over the years, Cafe Amazon has evolved into a popular meeting point and a restful retreat for travelers. With its green-themed decor, the café presents a nature-inspired image, utilizing gardens and fountains to create a tranquil and cooling atmosphere, providing a sense of relaxation. This unique identity makes Cafe Amazon an oasis for travelers, complemented by the distinctive rich flavors of its coffee drinks, encapsulated in the slogan "Taste of Nature."