Cafe Amazon first emerged in 2002, born from the vision of executives at PTT Public Company Limited, who recognized the opportunity to enhance the marketing potential of PTT's fuel stations. They envisioned it as a business within the PTT service stations aimed at generating revenue while catering to the lifestyle of consumers and travelers alike. The creation of the brand "Cafe Amazon" stemmed from the concept of Brazil, the birthplace of coffee, and the Amazon rainforest, which represents the epitome of untouched natural wilderness. This lush environment is rich with the grandeur of nature, including diverse flora, streams, wildlife, and a source of pure air. This idea was harnessed to craft a coffee shop with a soothing atmosphere, surrounded by trees and water. Over the years, Cafe Amazon has evolved into a meeting point and a restful retreat for travelers, adorned in shades of green that reflect a natural image. The incorporation of gardens and fountains promotes a tranquil and serene ambiance, which is a hallmark of Cafe Amazon, resembling an oasis for those on the go. Coupled with the distinctive, rich flavors of its coffee beverages, it has embraced the slogan "Taste of Nature."