Cafe Amazon was first born in 2002 from the vision of the executives at PTT Public Company Limited, who saw an opportunity to enhance the marketing potential of PTT gas stations. The concept was developed to create a business within these stations that would generate revenue while catering to the lifestyles of consumers and travelers alike. The brand "Cafe Amazon" was inspired by Brazil, the original home of coffee, and its Amazon rainforest, a prime example of the world's natural wilderness blessed with rich biodiversity. This enchanting land, abundant in flora, rivers, wildlife, and pure air, served as the foundation for creating a coffee shop that offers a shady and comfortable atmosphere surrounded by greenery and water features. Over the years, Cafe Amazon has evolved into a meeting point and a retreat for travelers. Decorated in soothing green tones, the shop presents a nature-inspired image, utilizing gardens and fountains to create a tranquil and relaxing ambiance. This oasis-like atmosphere has become a hallmark of Cafe Amazon, making it a beloved stop for those on the go. Moreover, the unique, rich flavor of its coffee has given rise to the brand’s slogan, "Taste of Nature."